I'm a writer, content strategist, systems thinker, lifelong learner,
and creative hustler.
AREAS OF EXPERTISE //
B2B/B2C SaaS, Tech Innovations, Healthcare/Medicine, Education, Psychology, Community, Creator Economy
PROCESS //
Understand the context and audience. Define goals and metrics. Create content. Launch projects. Test and refine. Repeat and grow.
WRITING
RESEARCH
STRATEGY
WHAT I DO
(A little more about my work)
I'm a content writer and marketing strategist! I work with businesses to build relationships, educate, showcase value, and convert.
My life experience both in and out of the marketing industry guides my work, and I've got a vested interest in knowing what makes people tick. My job is to take that insight, and turn it into an emotion-driven, data-informed experience.
My tools include data storytelling, performance metrics analysis, consumer psychology, and the good old written word. Throw in a bunch of hard-earned skillsets and the drive to do work I believe in, and that's how I help businesses evolve.
FEATURED
(Some stuff I'm proud of)
This newsletter article saw an open rate of 38%.
This one generated 27% of Free Trial requests in Q3/Q4 2022.
This downloadable resource was used in 72% of won deals Q2 2023.
WRITING
(More various pieces of content)
This one increased app sales by 19%.
This one generated 29% of Free Trial and demo signups.
CASE STUDIES
(A few long and short-form examples)
This collection grew a high level of brand awareness and generated a solid pipeline of SQLs.
LEAD GEN.
(Some assorted lead magnets. downloadables, and funnel content)
This was the #1 most downloaded lead magnet of 2021.
This eBook was reported by our customers as the most valuable hands-on resource they've gotten during their membership, and was seen as a direct response to the questions they'd been asking.
HELLO!
This is me.
I'm a native Bostonian, and I took a fairly unorthodox approach to content marketing. I started off as a writer, and then transitioned into the business side of communication.
That's why I approach content strategy with intent and purpose. Real world experience gave me invaluable perspective that I use to think outside the box. I love taking on new challenges, and I value personal mastery. If I don't already know it, I learn it inside and out.
That hyperfocus means I don't sleep sometimes, but it's all good if I'm doing something I'm passionate about - so I've become a point person for projects that need to be done fast and done right.
I love independent work, but I also value workplace culture and community, and the dream situation is to be working alongside a team of likeminded-people I can grow and learn with.
I'm invested now more than ever in niching down into businesses and brand cultures that put people first. I want to add value to the world, I want to believe in my work, and I want to love what I do every day.
